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I Know a Guy: Shady Life Simulator cover art

I Know a Guy: Shady Life Simulator

Run your pizza shop up front and handle shady business out back. Help hand-crafted NPCs with favors that never go as planned. Play solo or online co-op with up to four players and expand your operation across Hobarey Town. In this darkly comedic management sim - become that guy everyone knows.

Released
Platforms
PC

You owe a dangerous, mysterious mafia a serious amount of money. They don’t call. They don’t warn you. They kidnap you and make it clear: work it off, or else. Run your pizza shop, take on shady favors, and get to know the people of Hobarey Town while doing the mafia’s dirty work. Learn who to trust, who to use, and who to avoid.

Maybe you’ll pay off your debt. Maybe you’ll build the right connections to start a new life. 

EXPERIENCE DUAL-LIFE

Manage a pizza shop up front while running illegal jobs out back. Keep both sides operating without drawing police attention or blowing your cover.

TAKE SHADY JOBS

Complete illegal favors for NPCs, including cleaning bloody clothes, ordering restricted items from the dark web, disposing of evidence, and even burning bodies in your own oven. Every job increases payout, risk, and police attention.

BUILD YOUR REPUTATION

Build a strong cover by becoming the best pizza shop in town while separately earning trust in the shady underworld. Each side progresses on its own, unlocking different jobs, tools, and risks.

UPGRADE YOUR OPERATION

Upgrade your kitchen, hidden workstations, and equipment. Larger setups allow faster production, riskier jobs, and higher payouts.

DEAL WITH WEIRD NPCs

Interact with dozens of hand-crafted NPCs, each with their own stories, personalities, and ongoing problems that unfold over time.

PLAY TOGETHER

Play alone or team up with up to four players online. Split tasks, run both sides of the business together, and deal with the chaos as a group. Both offline and co-op mode updated with 1.0.

How the launch is going

Ranked 5th of 131 games released on 25 Sept. 90% of its 553 Steam reviews are positive, and they are still arriving at about 20 a day. At its busiest, 861 people were playing at once.

Steam reviews +20 reviews/day over 2 days
514 553
Peak players −456 players/day over 2 days
1,770 861
  • 861 Peak players
  • 499 Positive
  • 553 Steam reviews